 WE’LL BRING THE BUZZ. YOU JUST HAVE FUN. MAXIMAR knows events. We’ve orchestrated our share (and we’ve been to even more). It’s not just about throwing a great party (although that certainly helps). It’s making sure the right people show up and that the right people know about it (see media placement).
 WHY HOST AN EVENT? GREAT QUESTION. GLAD YOU ASKED IT. The right event can create the buzz that kick-starts your business.
 Events are invaluable networking opportunities. Grand openings. Charity events. Launch parties. These are where people get together and relationships are formed – things an ad simply cannot do.
 EVENT EXPERTS From her days at Sony Music in New York, Sharon knows the secret to effective special events. And she’s a Fashion Institute of Technology grad, so stylish soirees come naturally to her. Record parties, launch parties, music video events. She’ll add that NYC touch to your event, setting you apart from the competition.
 Colleen will take the lead role in creating the right special event for you, right down to booking the entertainment. She’s a pro when it comes to orchestrating the entire event – from securing sponsorships for charity benefits to making sure the mat is in the ring for a boxing match. (Hey, we told you she was detailed.)
 She’s most proud of her amazing fund-raising work. In the lead role for “Women in Wine,” Colleen helped Borgata raise $70,000 for breast cancer awareness and research. Her idea for “Diamond in the Glass” raised more than $5,000. (And one lucky person received a one-carat diamond.) It was Colleen who took Bernard Hopkins to Shriners Hospital for Children, where he autographed boxing gloves for the kids and brightened their day.
 So you see, the importance of events cannot be overstated. (As if you needed a reason to throw a party.)





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